Pouring Rain
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Is art information that is effortlessly learned? Like our favorite songs, the words, the melody, the rhythm . . . they are almost instantaneously and unconsciously committed to memory. They become part of our language, personal and cultural milestones or symbols for communicating a vast array of human emotions and conditions.
McLuhan, the sixties media guru and author of such books as Understanding Media, The Mechanical Bride and The Gutenberg Galaxy thought the highest art form to be the ad.
. . . In any case . . .
Pouring Rain is committed to higher art forms in . . .
audio and visual media
production
publishing
promotion
performance